Why Revenue Alone Won't Save Your Business: Financial Literacy for Houston-Area Small Business Owners

Financial knowledge is one of the strongest predictors of whether a small business survives. According to a U.S. Bank study cited by SCORE, 82% of small business failures trace back to poor cash flow management — not bad products, slow markets, or competition. For the small businesses powering the Houston–Pearland corridor, from energy service contractors to independent healthcare practices to freight operators near the Ship Channel, building financial fluency is a survival skill, not a bonus.What